There are two types of blog owners: one who runs a blog just for making money, others who want to share their random thoughts, ideas and experiences. It doesn’t matter what category of bloggers you are. Maintaining a blog requires some money. You must renew web hosting and domain name annually.
(If you don’t have a blog yet, definitely create one. There are many advantages of a blog.)
These strategies, which I will discuss adapting to the WordPress blog, are interesting and free! But you have to be patient.
Some bloggers make six-figure blogs. But as a beginner, you shouldn’t expect that much. There are also many websites that could mislead you into believing that you can earn 10,000 overnight online. They are scams, better stay away from them.
For all the monetization techniques for websites I teach you here, you need to have a reasonable amount of traffic on your blog. You can bring an enormous amount of traffic to your site by following these on-page SEO techniques. So if you’re serious about making money from blogging, you need to write high-quality content and increase blog traffic.
If you are to determine to make money, and when you are ready, you can monetize your WordPress blog!
Note: WordPress.com does not allow some monetization methods mentioned here. Therefore, I suggest that you use your own hosted WordPress (WordPress.org).
Google Adsense: Pay-per-Click Ads (PPC)
Have you ever wondered how Google makes money despite all the free services it offers you? I do this via AdWords (PPC advertising).
Pay Per Click (PPC), also known as Cost Per Click (CPC), is the simplest form of monetization for a website/blog. PPC, as the name suggests, is pay-per-click advertising. You publish the ads to your blog and get paid when someone clicks them.
How does it work?
People advertise their products/services through a PPC company (AdWords with Google). PPC companies run ads on different platforms. Advertisers will only be charge fees when the ads clicked, and websites/blogs where the ads displayed will only pay if someone clicks on the ads. Some PPC companies even pay you for page impressions (number of visits to the page where an ad is located).
PPC is a simple way to make money with a blog. However, to run ads on your website, you must first apply for them.
Check the ad network reviews before applying.
Here you can apply for Google AdSense.
Before applying, make sure that your website/blog has enough original content. Follow this official blog for everything about AdSense.
Once your AdSense approved, you must place the ad code on your website.
If you are unfamiliar with codes, this task can be daunting.
However, because you are on a WordPress blog, you can use plugins like Ad Inserter to run ads.
If you use our premium WordPress themes, you can easily display ads through the Customizer.
Many people earn their living with PPC on their website/blog. To make a good amount of money with PPC, your website must have a decent number of visitors.
According to statistics, about 26% of Internet users use ad blockers, so you lose an average of 26% of your PPC revenue. But there’s a bigger bummer–Ad Blockers.
But don’t worry, it’s gone!
You can try free WordPress themes and if you need more features, you can always upgrade to the premium version.
You can view Ad Blocker notifications (with your own custom message) in three different formats: you can completely block the content of your site unless the user disables AdBlocker, pop-up notification, and floating notice.
Benefits of PPC:
- Good and easy passive income. Once you’ve inserted the ad codes into your blog, you need not do anything else. Relevant ads displayed automatically.
Disadvantages of PPC
- No clicks on the ad, no money. You won’t earn much with page impressions.
Google AdSense for search: Custom search engines
Do you have a website with a lot of information? People use your search form to find content in your WordPress blog/website?
Then you might want to replace your normal search bar with Google’s Custom Search Engine (CSE).
Why? Because you can make money with Google’s custom search form.
How? Each time someone searches the CSE, some ads appear along with the search results. What better place to run ads than the search results!
How to create custom search engines from Google and make money
Then sign in to your Google Account if you haven’t already.
Enter the URL of your blog/website that you want your user to search for. Enter “yourwebsite.com” if you want visitors to browse the entire domain.
Then select the language of the search. Enter the name for the search engine. Click Create.
You can even create different search engines for different pages of your WordPress site.
Click to getting Code. Duplicate the code and paste it into your site. You can use the WordPress plugin to enter the code and disentangle your assignment.
Now in the “Edit search engine” menu list click the site’s search engine you want to monetize.
Go to the “Make Money” and “Ads” tab to enable your search engine monetization feature. But, Make sure you’re using same Google Account for linking your Adsense account.
Benefits of Google’s Custom Search Engines
- Google gives a very high rate for using this custom search engine.
Disadvantages of Google’s Custom Search Engines
- If your competitor is using AdWords to advertise. Then, your competitor’s ads will show in your search results. Because Google uses relevant information while searching. So, I would not recommend you to use this search engine on your ecommerce platform. Otherwise you’ll lose your customer.
Sponsored Contributions (Posts)
You write articles about some services/products in terms of your niche and the companies you pay.
Companies will contact you to receive sponsored posts if you are already famous. However, if you’re a beginner, you must create a plan and target related companies with excellent suggestions.
This method may require a little skill. Some companies may even ask you to publish a certain number of articles per month. Or ask you to put a custom ad on your website.
The advantage of this monetization is that you can calculate your own prices. And if you have annual contracts, you know how much you earn.
You can earn by posting a sponsored post to your social media sites.
However, do not write biased posts as this could affect your credibility in the long run.
Just because companies pay you doesn’t mean you just have to write the positive aspects of the service. Write actual experiences about the products, because what matters more is the trust of your visitors.
Benefits of sponsored contributions (Posts):
You can set your own terms and conditions and prices.
Disadvantages of sponsored contributions (Posts):
It is difficult to find business if you are a beginner. Sometimes you’re also biased against “your business” while you’re writing about their services.
Affiliate Links (Amazon, CJ-Affiliate, Clickbank)
This method is popular under the name Affiliate Marketing (or Amazon Associates).
The term “affiliate marketing” looks like a BIG and COMPLEX concept, but if you look at the basics, it’s simple.
If you learn more about the benefits and money you can earn from affiliate links, you’re guaranteed to say something like this out loud (at least in your head): WHY DID I NOT EXPERIENCE THIS BALD?
In simple terms, affiliate marketing is a process in which you promote other products through your WordPress site and receive a commission when your visitors purchase the product.
You select the products you want to promote. You place the affiliate links to the items on your site/blog. Also, you get a commission when somebody purchases the item through you. It’s that simple.
That is how much commission Amazon pays for various items classifications (source).
Some people even create an entire website dedicated to the Amazon Partner Program. You select a product category and write reviews about the products. You write articles like “Top 10 books you should read” and place affiliate links to the books in the description.
Apply for the one you like best.
You do not need a separate blog/website to use affiliate marketing. And can always find products related to your current niche.
You can also find independent companies looking for affiliate marketers like you.
Visit the Web site of the large companies in your niche and search for the “Partner Program” section. Most companies have a link in the footer.
If you want to choose this method to monetize your WordPress blog, here’s a good read. If you want the latest information and a complete guide to this method of making money, you will find this article about affiliate marketing very useful.
Important things to keep in mind in affiliate marketing
- Affiliate programs are subject to strict terms and conditions. Please read them carefully so they do not ban you.
- Always let your users know that you are using affiliate links. You can also create a separate disclaimer page showing that you are using affiliate links on your website. Law requires this in some countries. Google may also remove your site from search results if you don’t disclose it.
- Use the affiliate link only (in context). You don’t want to lose your visitors with a bad user experience.
Benefits of Affiliate Links
Highest paid passive income. Better than PPC when customers buy products.
Disadvantages of affiliate links
No income if visitors do not buy products. Good partner companies have policies that prioritize the latest references. So if your visitor clicks on a product link from your website, didn’t buy the product but later purchased the same product through a link on another website, the other website will do so get the commission, not you.
Which is the best option?
It depends on you.
You should consider how much time you can invest in your blog.
Do you want to use your blog only for extra pocket money? Or would you like to make a career out of it?
On the off chance that you search for simple income with little effort, use PPC and custom search engine.
You can use affiliate marketing if you can use at least one and a half hours a day to search for products and read product reviews.
If you’re one people who wants to make blogging a full-time job but can’t take any risks, here’s a strategy for you.
Apply for PPC and start using it in your blog. If you become familiar with online monetization and attract visitors, use affiliate links in your articles. Or create another blog to perform product reviews. You could also land some sponsored posts as you will be famous in your niche. Finally, create your own products with your brand when you are ready and have loyal followers.