A few weeks ago, Google announced Web Vitals, a new metric group, to measure the speed of websites and the user experience. Last week, Google announced that these metrics would switch to a basic algorithm update as new ways to evaluate and sort sites based on the page experience they offer. This update is expected to arrive for some time in 2021.
You’re already getting alerts in Google WebMaster Tools. Start improving your websites based on these alerts or you may experience major losses in the rankings in 2021.
UX is important, now
In 2010, Google announced that it would consider site speed when determining rankings. Google followed the page speed ranking factor in mobile search results in 2018. Now Google has announced a new update to create a page experience update, looking at a variety of new or updated metrics (along with other user experience factors).
For years, optimizing the performance of websites meant mostly optimizing for speed. However, load times are only part of the equation, and the other part is more difficult to identify and measure. This is about how the user experiences all these optimizations. The site can be fast by metrics, but does it feel fast? So it’s time to take a hard look at the page experience. According to Google, “Great page experiences allow people to do more and interact more in-depth; on the contrary, a bad page experience can prevent a person from failing to find valuable information on a page. “I’m not
Enter Web Vitals
In early May 2020, Google announced Web Vitals, a series of metrics that have been extensively researched to help everyone identify opportunities to improve their site’s experience. These new metrics have a subset of basic metrics that each site owner must focus on. As indicated by Google, “Fundamental Web Vitals are various genuine world, client-driven measurements that measure significant parts of the client experience.”
Each Core Web Vital looks at a specific part of the page experience puzzle and together helps both Google and yourself understand the perceived experience of a site. Basic Web Creatures are available in all Google tools that measure the page experience.
Core Web Vitals will evolve over time and new ones will be added over time. For 2020, Google has identified three specific focal points:
- Visual stability.
These focal points correspond to three new metrics:
- LCP or Maximum Content Paint: This metric specifies how long it will take to load the largest content item you see in the view area.
- FID or First Input Delay: FID looks at how long it takes a browser to first respond to user-triggered interaction (for example, clicking a button)
- CLS or Cumulative Placement Scrolling: This new metric measures the percentage of the screen affected by the motion – that is, does things jump on the screen?
The new Core Web Vitals aims to help you improve your site’s page experience (Google image)
As you can see, these basic metrics don’t look at how fast something is loaded. They also look at how long it takes for items to become ready for use. The Cumulative Mizanpaj Shift is the group’s most forward-thinking. It has nothing to do with it quickly, but everything that blocks a bad user experience – like pressing the wrong button, because an ad was uploaded at the last minute. How do you feel when that happens? It’s very frustrating, isn’t it?
Combine new metrics with existing sort ing factors
Web Vitals’ launch was remarkable in its own right, but Google received a notch this week. Google will use these new metrics to help with page ranking – along with current experience sorting factors. Keep in mind that Google uses an unknown number of factors to judge and sort sites. Some factors are very heavy, but most have a smaller effect. However, they tell the story of a website.
New Web Vitals join several existing factors to create page experience sorting factors:
- Ease of mobile use: Is your site optimized for mobile devices?
- HTTPS : Does your site use a secure link?
- Use of ad: Do your site stay away from bad pop-ups?
- Safe browsing: Is your site harmless to visitors?
Real-world user-centric metrics such as lcp, FID, and CLS, which are now mentioned earlier, are also involved. When these factors come together, as Google points out, it takes into account everything a user experiences on a website to try to find a holistic picture of a site’s performance.
Basic Web Liveliveis combined with existing sorting factors to create page experience factors (picture Google)
Of course, this is another way for Google to understand how good your site is, and it can be easy to overstate the importance of this update. It’s still impossible to sort a site with a great user experience but terrible content. While the quality of your content still excels in good rankings, users’ performance and perceived experience are now coming into play. With these metrics, Google has found a way to get a lot of ideas that look at your site from every angle.
Google page experience update in 2021
Google is often accused of communicating with Seos and site owners. In the past, we’ve seen many basic algorithm updates happen without saying a word from a Google employee. But today Google seems more open than ever. In the case of a page experience update, Google warns us twice: one with the release of page experience ranking factors and six months ago in 2021 to make the update available.
Google will announce ahead of time, giving site owners, SEA, and developers enough time to prepare for this update. There are many new tools for how these metrics work and how you can improve your site using this information. There are many new documents to be seized, and now you can start. Next year, Google will let you know that the update will be released within six months.
Amp does not need for most read news
You can find another interesting story about the page experience update. Google will no longer need AMP to get your news pages in the Most Read News section. Now, any well-configured, Google News-approved site can target this top spot. The page experience will become a ranking factor for Most Read News, so your site will be better.
Google has done everything it can to ensure that each site owner adapts to page experience changes. New or updated tools help you get the information you need. They also help you understand what that means.
Start the test, start developing!
In the past, optimizing your site for user experience and speed seemed a bit like a blind flight – you never understood a site so well and what felt fast and fast. Over the years, Google has seen the need for good metrics and heard the screams of users who need usable, secure, and fast sites. By explaining these metrics and describing them as sorting factors – Google makes the page experience measurable and sees it useful enough to evaluate them by their sites.
Remember, the update won’t be available until a time in 2021, but there are tools so you can start testing and developing them. Good luck!